Search engines cannot carry out analyses themselves, so the crawler conveys information to them about what the image entails. When integrating images and graphics, there are basic rules to follow in order to guarantee that your content can be found using image search. In order to optimize your website for a search engine, you should consider multiple SEO criteria when writing SEO texts. The link juice is therefore kept on your own domain.
This is an HTML instruction to Google that shows that the external link should not be taken into account when calculating link popularity. The so-called ‘nofollow’ attribute should be used when linking to unfamiliar websites. You can use subpages to strengthen your domain if it does not have any links from external websites.Īlways make sure to use meaningful link texts with internal and external links so that it makes the thematic allocation easier for the search engine. Before you start linking to external websites, you should check whether there is a suitable link target on your domain that could be useful. Note that every link you add means that the other website is inheriting a portion of your link popularity. Internal and external links can increase the user-friendliness of a site and refer readers to additional information on other websites. Search engine-optimized websites use them in order to manage a web project’s link juice and to strengthen the relevant pages of a domain. Websites that contain duplicates slip down the search results or, in the worst-case scenario, may even be deleted from the search index.Īs described above, SEO texts are best optimized for a certain topic. If the same content is found on two different URLs, only one will appear in the SERPs and this search result will be the one with the original content. That’s because the search engine algorithm attempts to present the user with different content in the search results.
Even publishing your own texts several times on your own site falls into this category. When you’re creating your search engine-optimized website content, you should avoid duplicate content at all costs. Plagiarism isn’t just bad taste, it’s also recognized by the search engine and mercilessly punished. But, at the same time, it won’t help you rise to the top of the SERPs (Search Engine Result Pages). It’s not frowned upon to copy pre-fabricated product descriptions or pre-formulated press releases online to your own website. This content should not appear anywhere else and is known as unique content. Not only readers love new content: search engines love it too.
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